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retail media

Retail Media

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Audience: developerUpdated 2026-07-25

Retail Media is the Binoban capability that lets a marketplace or publisher monetize its audience by selling ad inventory to sellers and advertisers, who in turn promote products and brands right where shoppers are already buying.

How things are organized​

Retail Media has a simple hierarchy, shared by both ad families below:

Publisher
└── Media property        a website, app, or other ad-supported digital asset
    └── Ad slot           a designated space where one or more ads display
  • A media property is a website, app, or other ad-supported digital asset you control.
  • An ad slot is a designated space where one or more ads display. An ad slot belongs to exactly one media property.
  • Slots carry common attributes: a name, the media property, a description, and an active status.

Two ad families​

FamilyWhat it isSlot typesGuide
Display AdsBanner and Native placements served through RTBBanner (templates: Banner / Slider / Sticky) · Native (templates: Simple / Content / Notification / Slider / Text)Display Ads
Sponsored AdsPromote specific products, a brand, or a display banner, blended into the shopping experienceProduct · Brand · Display — each tied to a page ContextSponsored Ads

In both families the Web SDK runs on your surface for identity and event tracking. It also renders ads for you — but for Display Ads only. Sponsored Ads are requested through the API and rendered by your own code. The full slot/format matrix — sizes, templates, contexts — is in Ad Slots & Formats.

To fill Sponsored Ads slots, the platform also needs your catalog — the sellers, products, variants, and categories behind your store. That's synced separately; see Catalog API.

What you integrate​

Retail Media has a shared foundation, then a family-specific serving flow. Work through it top to bottom — it is the order the sidebar follows.

Set up your inventory — done once in the CDXP panel​

Declare what you have to sell before anything can fill it: the media property, the ad slots inside it, and the credentials your surface authenticates with.

→ Define the media property · Define ad slots · Connection, credentials & host URLs

Sync your catalog​

The sellers, products, variants, and categories behind your store. Required for Sponsored Ads — they promote real products — and it improves targeting across all of Retail Media.

→ Catalog API

Serve the family you're integrating​

Each family has its own page, and its own rendering path(s) beneath it. Display Ads offers two — let the SDK draw the ad, or draw it yourself. Sponsored Ads has one: you always draw it yourself.

→ Display Ads · Sponsored Ads

Report what happened​

Impressions and clicks are what campaign delivery and billing run on. The SDK-rendering path does this for you; every other path does not.

→ Track ad impressions and clicks

Next steps​

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